THE CAMPAIGN
Archer is partnering with gaybors to promote their new dating app for gay, bisexual and queer men that is now available in the United States. On Archer users can choose between grid views or linear layout to better them find the type of connection they are looking for—from friends to finding the one.
gaybor requirements
Location: United States
Identify As: Gay, bisexual or queer man
Platform: Instagram
Audience: 10K+
For the campaign, the brand is looking for gaybors who are single / do not appear to be in a relationship
DELIVERABLEs
For approved gaybors the deliverables will be one or all three of the following:
UGC Video + 1 Photo (No Post)
2 UGC Videos + 2 Photos (No Post)
1 Instagram reel + Instagram story (three frames) w/sticker tap + link in bio
DELIVERABLEs
Usage: One Year (organic + paid)
Exclusivity: Three months after posting with exclusivity applicable to other dating apps unless they are owned and operated by Match Group