THE CAMPAIGN

Seventh Generation is partnering with gaybors who will be driving awareness to their Seventh Generation Foaming Dish Spray which is a safer choice for your family and the planet. Gaybors chosen to be an ambassador will represent the brand and highlight how Seventh Generation is a go-to resource for your household needs.

gaybor requirements

• Location: United States

• Identify As: All

• Ages: 25 to 45

• Platform: Instagram and/or TikTok

• Audience: 10K to 250K

• Content Verticals: Family & Parenting, Home & Organization, Eco-friendly, Lifestyle 

DELIVERABLEs

• In-feed post on Instagram (reel) or TikTok

  • syndicated to Pinterest

• Instagram story (four frames) with sticker tap

• Link in bio (one week)

fine print

• Exclusvity:

  • No other competitive content for one week before and after content goes live which includes Dawn, Method, Mrs Meyers, 9Elements, Branch Basics, Grove, Cascade and Finish

• Usage:

  • 12 months organic usage on Client’s owned and operated social media channels, websites and e-newsletters

  • 2 months in paid digital media; including whitelisting, boosting posts and serving posts to client-specified audiences on social platforms

  • Rights to edit assets for use on SVG's channels (cropping, adding/changing music, adding text, etc.)

• Authentication

  • For this campaign we require IG authentication on the clients reporting platform Traackr 

  • Platform authentication on Traackr allows us to track your campaign content more efficiently and with greater precision, and to meet the evolving standards for campaign reporting within the practice of influencer marketing. We’ll send through the link for you to authenticate your account before you go live.