THE CAMPAIGN

Degree is partnering with gaybors for campaigns in 2024.

gaybor requirements

• Location: United States

• Identify As: All

• Ages: 25 to 45

• Platform: Instagram and/or TikTok

• Audience: 25K to 500K

• Content Verticals: Sports, Health & Fitness and/or Retail & Lifestyle

• Gaybors must have:

  • 3% engagement rate

  • 50% min. US audience

  • 70% active audience

DELIVERABLEs

• Two Instagram reels or two Tik Toks

• Link-In-Bio for 72 hours. 

• Instagram Story (three frames) with custom link (each frame)

fine print

• Exclusivity:

  • No other competitive content for one week before and after content goes live which includes Old Spice, Secret, Native, Lume, Gillette

• Usage:

  • 12 months digital licensing (organic)

  • 6 months digital licensing (paid) including for use in whitelisting and boosting

• Timing:

  • 1/17: Creative Concepts due

  • 1/19- 1/23: Gaybor Content Creation 

  • 1/24: Content due for Review

  • 1/26: V2 Content Delivery

  • 1/25-2/19: Content Live

• Authentication

  • For this campaign the client requires Instgram authentication on the reporting platform Traackr