THE CAMPAIGN

Preparation H is partnering with gaybors who will showcase how they are prepping for this year’s Pride with the help of Preparation H. The brand is looking for gaybors to create fun(ny) and engaging content that would educate their followers on the benefits of using Preparation H’s products (ie. medicated wipes, rapid relief spray, cream or ointment) while breaking the stigma around butt care by featuring the products.

gaybor requirements

• Location: United States

• Platform: Instagram (Reels) and TikTok

• Audience: 10K to 750K

• Gender: All

• Ages: 25 to 55

• Content Focus: Lifestyle, Health & Wellness, Comedy, Doctor and Educational

DELIVERABLEs

• Instagram Reel or TikTok

  • Link in bio for 48 hours

• Instagram Story (three frames)

fine print

• Exclusivity:

  • No sponsored content from competitors one week before and one week after content goes live. Competitors include:

  • Activision Blizzard, Inc., Peak Oyun Yazilim ve Pazarlama AS, Firecraft Studios, Inc, Candivore Ltd, Playrix Ltd, Playtika Ltd.,Jam City, Inc., Rovio Entertainment Corporation, Metacore Games Ltd, Tactile Games ApS, Trailmix Ltd, Moon Active, Scopely, Take Two

• Usage: Three months organic usage across the brand’s owned and operated social channels

• Timing:

  • 4/8: Creative briefing and onboarding

  • 4/15: Gaybor creative concept docs due for client feedback

  • 4/26: Feedback and approval to begin shooting content

  • 4/29 - 5/5: Gaybor shoots content

  • 5/6: Deliver content draft for client feedback

  • 5/17: Gaybor’s content live