THE CAMPAIGN

San Diego Zoo and Safari Park is partnering with gaybors this summer who will be traveling to the parks to create content through inspiring recaps and fun park itineraries. For the campaign, the brand is looking for LGBTQ+ families, single parents and couples who are within driving distance to San Diego.

gaybor requirements

• Location: United States

  • Within driving distance to San Diego

• Platform: Instagram

• Audience: 10K+

• Ethnicity: All

• Gender: All

• Ages: All

DELIVERABLES

• Instagram Carousel or Reel

• Instagram Story (three frames) with sticker tap

TIMELINE

• Friday 6/11 - 6/17: Park Visit & Content Creation Window  

• Friday 6/20: Deliver Content Drafts for review 

• Thursday 6/25: Feedback due on Content Drafts 

• Week of 6/24: Content Live!

FINE PRINT

• Exclusivity: Two weeks of exclusivity on either side of content live for the following competitors: SeaWorld, Legoland, Knott’s Berry Farm, Disneyland, Universal Studios, Six Flags 

• Usage:

  • 60 Days usage & right for organic + owned & operated (includes all brand owned and operated channels, emails, newsletters, & website) 

  • 60 Days usage & rights for paid digital media and whitelisting

• Rate will be provided in addition to tickets and a travel stipend