THE CAMPAIGN
Target is partnering with gaybors for their December campaigns which includes:
Aesthetic Gifts Under $20: Gifting can be stressful and expensive if you have a lot of people on your list. So let’s highlight Opalhouse’s monogram collection, an assortment of affordable tumblers, mugs, journals, throws and candles, between $5-$15! Gaybors to show the many colorways and options (Scents, Letters) to satisfy all the names on their list. (A,B,C,D….)
Gifts For The Serum Obsessed: Historically, specific serums trend during specific seasons. However, Trendalytics indicates accelerated growth Nov-Dec across all serums: Niacinamide, Bakuchiol, Hyaluronic Acid, Vitamin C, Azelaic Acid, Retinol, and Resveratrol. We predict there will be great investment in an extensive skin routine, focused on brightening. Gaybors to highlight our top rated serums to gift, based on skin need. VO to speak to skin need, and why its top rated.
N/A For The Holidays: With the rise in popularity of non-alcoholic beverages, Target is launching Sechey drinks in December with N/A beers, wines, and elixirs. To highlight these new offerings, let’s partner with gaybors who are already discussing drinking in moderation for lifestyle wellness, somebody sober-curious, or somebody known for mixing up mocktails for their friends. Since this mindset will be applicable to NYE and January wellness, the creative should mention both celebrations and general lifestyle. They should start by exploring the assortment in store, picking 2-3 to try for an upcoming gathering, showing the drinks within the party setup, and friends interacting with drinks.
Black Owned Gifting Under $25 (PRIORITY): This holiday season, we want to highlight affordable, Black owned/founded products to gift your loved ones (or yourself). Whether perfect for stocking stuffers or hosting gifts, we’ll focus on the affordability message while highlighting how guests can still support Black all season long.
Holiday Brownie Bites: These brownie bites are a guest favorite, and since they’re pre-made, what better item to give a Holiday makeover for a quick & easy treat option. In the spirit of the holidays, let’s show how these can be transformed to serve/bring for a Holiday get together. Semi-homemade continues to perform. Thoughts starters: Arrange them into a shape & decorate them as one, theme them as a set by topping each one differently, fill each one with a spread, put them on a popsicle stick/candy candy and make them into something holiday themed.
DELIVERABLEs
Location: United States
Platform: Instagram or TikTok
Audience: 10K+ (on primary platform)
DELIVERABLES + rate
Each selected gaybor will be assigned a unique scope of work to create content for Target's social feeds. In some instances, brand may ask gaybors to also share a version on their own feed, in addition to providing the asset for Target.
