SERVE, produced by Drag in Demand, dishes up an over-the-top experiential event with local queens and contestants from RuPaul’s Drag Race past, present and future in partnership with local LGBTQ+ owned or friendly businesses, hotel properties, destinations and sponsoring brands.

We are kicking off the event with a bus tour which makes pit stops with performances from local drag performers at locations across the city. After the bus tour and pit stops, attendees arrive at the partner hotel for a step-and-repeat and an over-the-top show. RuPaul’s Drag Race royalty who will hit the stage while attendees enjoy a meet and greet, cocktails inspired by the queens, destination and title sponsor, a DJ spinning gay anthems and an unforgettable performances.


SERVE EVENTS

 

SERVE GOTHAM CITY PRIDE AT NEW YORK CITY PRIDE

Please note this event does not include the SERVE bus tour.


 SERVE PARTNERS

We offer exciting opportunities to reach valuable LGBTQ+ audiences and their allies through meaningful integration and visibility at SERVE. Contact a member of the team to learn how you can show up and show out with intention and integrity while sending the message you are a friend and ally to the gayborhood.

BECOME A PROMOTER

Drag in Demand creates groundbreaking experiential drag events and is giving the opportunity for creators to enroll as a promoter. Once registered, promoters receive access to their dashboard and prepackaged assets for social in turn generating revenue.

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