For the LGBTQ+ community, Pride is an important time to come together with their chosen family to create visibility, mobilize around important issues facing the gayborhood and celebrate living their truth. At Gaybors Agency we know the best way to create authentic, engaging and effective campaigns is to speak to the community you are trying to reach which is exactly what our Pride Series is doing!
Each workshop in the series will be joined by a diverse group of gaybors who are trendsetters, tastemakers and trusted by their followers who will share their advice, expertise and share best practices for Pride campaign planning. We invite you and your team to join the conversation and learn, grow and collaborate!
By participating, your agency or brand is sending a powerful message that you are showing up for Pride not because you have to but because you want to!
MEET THE WORKSHOPS
THE HOUSE IS ON FIRE
THE WORKSHOP
We aren’t going to mince words. We are under attack and the house is on fire. With a historic number of anti-LGBTQ+ legislation impacting the health, safety and happiness of our community this is not the time as a brand to sit back, in fact, you should be more vocal and engaged than ever.
In this meaningful conversation we are joined by gaybors who talk about their own experiences and ways brands who are hesitant to have difficult conversations can feel empowered to stand up for the community while positively impacting their bottom line. If you show up with water to put out the fire once the house is burned down the question is simple from the gayborhood? Where were you?
GOING ABOVE RAINBOW WASHING
THE WORKSHOP
There is a unique opportunity for brands to tell beautiful, powerful and meaningful stories about the LGBTQ+ community members this Pride season. The gayborhood is filled with savvy LGBTQ+ consumers who notice the brands who go beyond rainbow washing to understand and create content around the issues that we as the LGBTQ+ community face everyday in living our truth.
We are joined by gaybors who share their experiences of working with brands to create meaningful and authentic campaigns and the impact it had on their followers and the brand who make the commitment and show in action that they are friends and allies to the gayborhood.
working with gaybors
the workshop
Distributing your Pride campaign message is important, to say least, and the best ones to do that are trusted gaybors! We encourage brands when choosing gaybors to go beyond their social feed(s) and take a deep dive into their passions, milestones and to ask gaybors how their daily life integrates with your product and/or service which is key when choosing the right gaybors for your Pride campaign!
We are joined by gaybors who share their casting experience, what representation means in a Pride campaign and the do’s and don’ts when it comes to everything from a casting call to creative brief!
making a difference in the gayborhood
THE WORKSHOP
The struggle for acceptance, kindness and equality is far from over and places, spaces and organizations in the gayborhood are doing life-changing and life-saving work. For most brands Pride creates an opportunity to introduce their product and/or services while giving back to the gayborhood.
We are joined by gaybors and leaders from community based non-profits who share their work and the impact it makes when brands diversify their donations to smaller non-profits which are vital to those who are on the front lines of hate while serving those who are proud to be LGBTQ+ not just during Pride but all year long!
reach the gayborhood
We are the destination for agencies, events and brands looking to create content for and with the LGBTQ+ community. Schedule a call with a member of our team so we can learn about your marketing goals and objectives and introduce our services.
